Many times after the case for our client is over, we speak with the jury members. One
of the jurors’ common questions is why did you not settle this case?
Most
of the jurors believe, as the insurance companies want them to believe, that if
you go to court you must have turned down a reasonable settlement offer. Worse
yet, many jurors believe that by going to court we are pursuing the individual
defendant personally.
In today’s climate, most insurance companies offer a very small amount or
make no offer at all. We believe this is largely because of their losses
in the stock market and their effective marketing propaganda.
Everyday we
hear radio advertisements, see television commercials and read publications echoing
the same message - stop insurance fraud. The purpose of these messages is
to influence all potential jurors. The insurance companies want us to believe
that fraud is rampant and jury verdicts are out of control.
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