Skip to Content

Get Your FREE Consultation


General Mills Backtracks on Arbitration Policy

April 25, 2014

The General Mills Corporation apologized and quickly retreated from a policy change which inserted a forced arbitration clause into its terms of service. The company, which makes popular cereal brands such as Cheerios and Cocoa Puffs, created a social media firestorm when it quietly added language to its website to alert customers that they give up their right to sue the company if they download coupons, “join” it in online communities like Facebook, enter a company-sponsored sweepstakes or contest, or interact with it in a variety of other ways.

The backlash against General Mills’ policy was swift and intense. The American Association for Justice joined the effort and more than 4,000 letters with the message “Trix Don’t Belong In The Fine Print” were sent to Congress. Many thought the company’s means of securing customers’ “agreement” regarding mandatory forced arbitration was underhanded. Though General Mills retracted this effort to require arbitration of any disputes with customers, the threat of forced arbitration is ever-present due to recent United States Supreme Court decisions in the arbitration arena. Concerned citizens should contact Congress and urge enactment of the Arbitration Fairness Act.

No Win, No Fee

Review Us

Martin & Jones, PLLC logo

“I would like to leave a testimonial thanking Steven and Allison for their care and understanding. Steven’s pursuit and success in getting some compensation for our loss. A final closure of our loss of brother Mike. Thanks to Martin & Jones for looking after Mike’s care since his injury in 2005. You have been there for Mike and his family for a long time. Mike passed in 2016 and you stood for the family up to the present (July 2017). Many thanks.”

Contact Our North Carolina Personal Injury Law Firm

for a Consultation for Your Accident or Medical Malpractice Claim

Call us at 800-662-1234
No Win, No Fee

The law firm you choose makes a difference. If you are the victim of an accident or an illness that someone else caused, the North Carolina personal injury law firm of Martin & Jones has the depth of experience, skills and sensitivity to make your road to recovery as smooth as possible. Whether you have experience with the legal system or have never hired a medical malpractice or personal injury lawyer before, our attorneys and staff will do our best to answer your questions, provide clear advice and prepare you and your family for what to expect. If you would like more information or to meet with one of our attorneys, please fill out the form below or call us at 800.662.1234.